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About RFIDeas Consulting

RFIDeas Consulting was established in 2006 after the need for consulting and professional services specific to RFID strategies, technologies, trials and solutions was identified.

RFID Consulting’s Principal Consultant, Tony Edwards, has a wide range of experience in RFID in terms of industries, applications, geography and activities, including:

Technical lead for multiple series of trials conducted by Australia Post from 1998 to 2000.

Being employed by Symbol Technologies, leader in mobility technologies and Electronic Product CodeTM (EPC) RFID, from 2001 until establishing RFIDeas Consulting.

Completing RFID technical training in the USA and Canada.

Supporting implementations and providing advice on RFID-based solutions in Australia, New Zealand, Hong Kong, China and Canada.

Assisting installation, testing and tuning of EPC RFID equipment, and drafting the operations manual for the Hong Kong International Airport baggage handling system, the largest RFID deployment in Asia.

Designing the data capture component of the award winning* Northern Herd Development milk sample testing system, combining RFID, bar coding, mobile computers, and wireless local area networking.  

* Symbol Technologies Enterprise Mobility Solution award, Asia Pacific, 2004, awarded to Icon Global Solutions  

 Click on logo to see video of this solution on Icon Global Solutions website  

Developing enterprise policy for RFID technology, standards and compliance for Australia Post.

Successfully proposing changes to New Zealand’s radio communications regulations pertaining to the radio frequency band 915-918 MHz.

Advising overseas RFID manufacturers, such as Identec Solutions and Sirit, relating to Australian communications regulations.